Google is expanding ads in AI Mode to 10 countries beyond the United States, bringing sponsored content to more conversational search experiences.
Google is expanding ads in AI Mode to 10 countries beyond the United States, bringing sponsored content to more conversational search experiences.
The rollout includes Australia, Canada, India, Singapore, and six other markets, with ads clearly labeled as sponsored. Google is also introducing ads in follow-up conversations in the U.S., with Brazil, Mexico, and the UK planned for expansion later in 2026.